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Beauty & CPG · Customer story

Three hours a day, given back to the team.

The Unscented Company replaced fragile macros and manual order entry with PDF to Order. Three hours a day given back to customer service, surge days the team can finally absorb, and a clear first step into AI.

The Unscented Company facility
The numbers
Up to 3h
Daily hours given back to the customer service team
Day 1
Time to visible impact after go-live
0
Macros left to maintain when invoice formats change
1st
AI implementation across the company, with more to come
01The Challenge

Manual entry was eating the day. Surge days were the worst.

B2B orders at The Unscented Company arrived as PDFs and emails, in whatever format the customer chose. Someone on customer service had to read each one, find every SKU in Odoo, transcribe quantities, capture freight notes, and build the order line by line.

“Before LevelOps, B2B orders were entered manually or with Excel macros. Manual processing made the workload very unpredictable, especially on days with large orders that took enormous amounts of time. Macros were a good short-term fix, but they required significant changes every time a customer changed their PO format.”Zaid Harti, Customer Service

For Anie, the cost wasn’t only measured in hours. It was measured on people.

“Manual order entry created major challenges: a time-consuming process, a high error rate, and a negative impact on our customer service team’s motivation. The repetitive nature of those tasks made employee retention difficult.”Anie Rouleau, Founder & CEO
  • 1 to 3 hours per agent per day lost to manual order entry
  • Surge days bottlenecking everything else on the team’s plate
  • Macros breaking every time a customer changed their PO format
  • Fragile in-house automation requiring constant internal maintenance
  • Repetitive copy-paste work putting retention at risk in customer service
02The Solution

External AI that adapts when invoice formats change.

When Anie met with LevelOps, she came in with the diagnosis already made. The internal macro approach had hit its limit.

“My meeting with LevelOps confirmed that we need to move to external AI. We’ve used macros, but they’re too rigid; every change in invoice format requires costly internal maintenance in time and expertise. To grow without those technical constraints, LevelOps is the only viable option: LevelOps is the only way to go and grow.Anie Rouleau, Founder & CEO

That’s exactly what PDF to Order does. Customer service forwards incoming POs to a dedicated address. LevelOps’ AI extracts product names, quantities, customer details, and order notes from whatever format the customer sent. The validated data flows back into Odoo, ready for review. When a customer changes their template next month, nothing breaks.

For Zaid, the real shift was philosophical. Macros gave them temporary wins. AI gives them gains that compound.

“We chose LevelOps because it’s an intelligent solution, developed by a team with a strong product mindset, a fast development cadence, a real openness to improvement, and excellent attention to detail. Compared to macros, where improvements stay temporary, AI allows for compounded productivity gains and continuous improvement.”Zaid Harti, Customer Service

The team choice was made by logic, not enthusiasm. Customer service was the department most weighed down by repetitive work, the one where retention was hardest, and the one where impact could be measured in hours per day. Anie made it the first AI deployment in the company, deliberately.

  • AI that adapts to any invoice format automatically, no template rebuilds
  • Drops into the existing Odoo workflow, no system migration
  • Customer service chosen deliberately as the first AI deployment site
  • Foundation for the next AI use cases across the company
03The Results

Three hours a day back. And surge days that no longer bury the team.

Since rolling out PDF to Order, customer service has reclaimed between 1 and 3 hours per day depending on order volume. Not theoretical hours. Measured ones, reported back by the team itself.

“The time saved varies with the day’s order volume but typically runs between 1 and 3 hours per day. The biggest advantage is being able to absorb high-volume order days without delaying other important tasks, which reduces operational pressure.”Zaid Harti, Customer Service

The qualitative shift matches the numbers. Motivation came back. The wear that repetitive entry created is gone. The people who used to do that entry now handle exceptions, coach B2B customers, and catch the edge cases AI flags for review.

“Motivation, three hours a day saved, and added value to the department.”Anie Rouleau, Founder & CEO

The most durable result is harder to quantify: The Unscented Company now has a working internal proof point for AI in operations. PDF to Order isn’t just an order-entry tool. It’s the precedent. The next conversation about the next AI use case starts with a yes already attached.

  • 1 to 3 hours per day reclaimed by customer service, measured
  • Surge days absorbed without delaying other operational priorities
  • Higher team motivation and lower attrition risk on repetitive work
  • Zero macros left to maintain when a customer’s PO format changes
  • Internal proof point for AI in operations, foundation for what comes next
Companies are looking for the magic AI wand. For me, LevelOps is the first easy step into AI: relevant, and you see the impact the day you install it. Extremely encouraging for what comes next.
Anie Rouleau
Founder & CEO, The Unscented Company
LevelOps brings a strong algorithm, a responsive team, a clear process, and continuous improvement. They’re always available, attentive, and deeply invested in their clients’ success.
Zaid Harti
Customer Service, The Unscented Company
The product behind this story

PDF to Order for Shopify.

Forward a customer PO. Get back a validated Shopify draft order in seconds. 14-day free trial.